where adidas come from

If you’ve ever wondered where Adidas comes from, you’ve come to the right place. Herzogenaurach, Germany, is the home of Adidas, Puma, and the Schaeffler Group. The Dassler brothers, who invented the sports shoes, founded the company in 1892. Today, the company employs more than 40,000 people. Herzogenaurach’s renowned factory is still used to manufacture Adidas shoes.

Dassler brothers

The Adidas sportswear brand is one of the most famous worldwide, and its roots are deeply rooted in Germany. Founded in Herzogenaurach in 1924, the company is the second-largest globally, behind only Nike. Both are publicly traded and grew out of the Dassler brothers’ sports shoe factory in Herzogenaurach, Germany. Founders Rudolf and Adolf Dassler were members of the Nazi party, and the factory produced the Panzerchreck anti-tank weapon, capable of blowing Allied tanks to smithereens. The factory also employed nine forced laborers, and it eventually became the world’s leading sportswear company.

After the first two letters of Rudolf Dassler’s name, the company was initially named Ruda. However, the brothers separated after disagreements erupted over the company’s direction. As a result, they created two distinct companies – Adidas and Puma. Today, both companies have millions of fans worldwide and are wildly successful. If you’re curious about where Adidas got its name, keep reading!

The founders of Adidas were a family business that grew to international success. The brothers split the company in two, separating the technical and sales staff from the administrators. They also divided the manufacturing and merchandise departments instead of keeping them all in one place. They also split the two brands in 1949, creating Puma, which became a world-renowned brand, dominating track and field for years. Ultimately, Adidas took over the world of sportswear, despite being the second-largest sportswear company, and became an essential part of German history.


In Herzogenaurach, Germany, the Adidas store sells everything from running shoes to athletic apparel. There is a wide variety of items, and prices are often very reasonable. Visiting on the weekend is a great idea. The store is bustling, and you might want to take advantage of a sale to save some money. Although the Adidas store is a massive operation, it’s an excellent place to shop for a great deal on your next pair of shoes.

The Adidas Arena forms a distinctive landmark on the campus. The building, completed in 2011, has bright Adidas apparel throughout. The architecture of the Adidas Arena is both expressive and functional, highlighting the company’s love for the sport and its global reputation. The Adidas Arena has three stories and 136 stairs, enabling nearly 2,000 employees to enjoy a modern workspace. The floor plan follows a flexible organic principle, allowing easy mobility between floors.

Visitors can also enjoy the medieval atmosphere of the town. The city has many shops and restaurants, including gourmet foods and local crafts. You can also take part in a town tour. Several are available in English, Spanish, French, German, Italian, and Italian. If you’re interested in playing sports, Herzogenaurach is your place. There are plenty of cycling and walking paths throughout the city, so you can work out in style while you’re there.


It is no secret that Adidas and Puma are rivals. Located just 20 minutes apart in Herzogenaurach, Bavaria, the companies have had a long and storied rivalry. The main base for the Adidas group is situated on Adi-Dassler-Strasse. The brothers Dassler had founded Adidas in 1948 and went on to found Puma. Although they did not work together, the Dassler brothers’ father was an inspiration for the company.

While both Adidas and Puma have international headquarters, the two companies have mainly remained family-owned. While both companies have shifted their manufacturing operations to other parts of the world, Herzogenaurach remains a significant hub of activity. Despite their global presence, both Adidas and Puma are still run from Herzogenaurach, which means they aren’t as closely affiliated with the local community. However, both companies still maintain a strong relationship with the city and its employees.

In 1945, Adolf Dassler began working for a shoe factory in Nuremberg, Germany. As a salesman, Dassler approached Jesse Owens, who was then an Olympic champion. Adolf offered to provide special athletic footwear for the 1936 Summer Olympics. In addition to the Adidas logo on the shoe’s sides, the company purchased a trademark from a Finnish company named Karhu, later sold to Adidas for two bottles of whiskey and EUR1,600. Later, when Adidas expanded its business into clothing, it adopted the trefoil as its logo. The trefoil is a clover-like plant with three-lobed leaves. The Nuremberg-based designer is credited with incorporating the stripes into the leaf logo.

Herzogenaurach factory

During World War II, athletes from all over Europe were making their way to the Herzogenaurach factory to buy Adidas shoes. The brothers had set up a stationary bike that ran their equipment. It wasn’t until the 1970s that Adidas began to build its soccer teams. Today, two of Herzogenaurach’s soccer teams wear Adidas apparel. It is still not completely clear how the two companies came to be in business, but it’s clear that both are rooted in the town.

Despite the bitter rivalry, Herzogenaurach is home to two of the world’s most iconic sporting brands. Both Puma and Adidas come from the same town. This bitter family feud, which has lasted 60 years, still divides the city in two. It’s not hard to see why; the city is so recognizable. One local journalist compares the city to the Berlin Wall, which stands in the town’s center and symbolizes the city’s infamous family feud.

Both Rudi and Adi Dassler worked in the same Herzogenaurach factory, but their companies were not friendly. They went to different barbershops, ate from independent restaurants, and drank beer from the Adidas-only beer halls. Even the children of Adidas employees were separated by gang membership and school transportation. Their rivalry lasted to the cemetery. Adi and Rudi died just four years apart and were buried on opposite sides of the town cemetery.

Adi Dassler

How does the athletic footwear brand Adidas come from Adi Dassler? It all began with the track shoe’s invention, created by Adi Dassler. The original track shoe featured six spikes for traction. Dassler also developed an electronic micro-pacer to provide athletes with performance statistics. The Micropacer quickly became an iconic part of the Adidas collection, and many other athletes soon adopted the brand’s style.

After a series of business failures, the Danish company founder Adi Dassler established a foundation called the Adolf Dassler-Special Sport Shoe Production (Addis) and registered it on 18 August 1949. He was soon developing a football shoe with three parallel straps to improve stability. The three stripes became an enduring logo for the company. After two years of shaky start-ups, Adidas was able to get back on track and become a global sportswear brand.

Adi Dassler struggled to keep the business going and continued manufacturing athletic shoes following the war. Luckily, the US Government had a keen interest in the company’s success and wanted to help revitalize the German economy. Dassler’s business was one of the few remaining companies in Germany producing athletic footwear during the war. Although this was challenging, the US Government helped Dassler by allowing him access to leftover war materials. These materials included rubber textile from airplane fuel tanks and tent canvas. The Dassler brothers also experimented with using rubber rafts in place of leather and soon had a cult following.

Rudi Dassler

In 1924, the brothers Rudolf and Adolf Dassler started a shoe company in their mother’s laundry room. The company was initially called Gebruder Dassler Sportschuhfabrik, or Dassler Brothers Sports Shoe Factory. Adi crafted the shoes, and Rudolf sold them. Both brothers developed spikes for their boots. While they were still building their company, the brothers made friends with a German track and field coach named Josef Waitzer. He provided them with access to athletes and allowed them to develop their athletic footwear.

In the late 1930s, Rudi Dassler was the head of the sportswear company Puma. He was the founder of Puma. Puma was the rival of Adidas. Its founder, Adolf, had a long history of supporting sports teams and the company he founded. This relationship led to two competing brands that became synonymous. The renowned football team ASV Herzogenaurach was among their customers, which Adidas and Puma sponsored.

The two brothers started a shoe company together but later split. Rudi’s son, Horst, took over the company’s shoe factory in France. He turned it into a profitable venture and built it to rival Adidas. Afterward, both brothers fought to separate the company and name it Ruda and Adidas. The company is now valued at $51 billion and is one of the leading sportswear companies in the world.

adidas’ ’50s innovations

The innovations that shaped the ’50s were the ‘Samba’ soccer shoe and the 3-Stripes. Today, the Samba is an iconic shoe used by soccer players for its agility and speed on the indoor soccer field and stylish appearance on the street. The ‘Stripes’ were the first soccer cleats to feature a nylon sole, which improved the fit and feel of the shoe. Throughout the ’60s and ’70s, Adidas also introduced the Allround basketball shoe, which later became an icon.

The ’60s marked the beginning of the era of sneakers. The Adidas Stan Smith, originally known as the Robert Haillet, was the first tennis shoe to feature leather construction. This change increased comfort and durability, transforming the athletic sneaker industry. The Stan Smith was later renamed Stan Smith in 1978. The ’50s also saw the introduction of the Samba tracksuit and the Fosbury Flop.

The name Adidas came from a German sports shoemaker, Adolf Dassler. Dassler’s family had been making shoes since the end of World War I. His company became known worldwide when Jesse Owens wore a pair of Dassler shoes during the 1936 Berlin Olympics. Before the war, Dassler Brothers Shoe Factory produced 200,000 pairs of shoes each year. During World War II, the brothers had become irreparable and split the business in 1948. However, it wasn’t until 1948 that the Dassler brothers decided to take a break. Adidas was officially renamed after the brothers split up.

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