When Adidas celebrates its anniversary, you might want to pay attention to all details. It all begins with Adi Dassler, who founded the company in Herzogenaurach in 1903. Later, it was purchased by Bernard Tapie, who grew it into a global sportswear giant. Today, it employs approximately 5,600 people worldwide. What are some of the highlights of the Adidas anniversary? Keep reading to find out!
Adidas was founded in Herzogenaurach by Adi Dassler
Founded in Herzogenaurach, Germany, the Adidas Group officially entered the commercial register on August 18, 1949. Initially a tiny crafts business with 47 employees, the company grew into a global brand in years. Today, the company employs more than 57,000 people worldwide and has a presence on all continents. In addition to a strong sporting heritage, Adidas products are enduring symbols of sportsmanship.
Bernard Tapie bought it in 1990
In 1990, Bernard Tapie bought Adidas for nearly 1.6 billion French Francs. Tapie took out a loan with a banking syndicate. Most of the loans were from foreign banks, including German and Japanese ones. A small portion came from French backers such as the Credit Lyonnais group. In turn, Tapie negotiated favorable terms with these banks. Although the deal was worth less than the total Adidas debt, Tapie’s efforts to turn the company around failed.
In 1993, Bernard Tapie sold his company shares to European investors, who bought it for $371 million. In addition to purchasing the company, the investors also brought in Robert Louis-Dreyfus as a new CEO. In 1997, Adidas acquired the Salomon Group, a company best known for winter sports apparel and footwear. The company also owned golf supplier TaylorMade. In 2001, Adidas renamed itself to Adidas-Salomon AG. The company has since expanded into retail and entered a successful partnership with the singer Stella McCartney.
While the original agreement stipulated that Adidas shareholders would have equal rights and ownership of the company, the new owners wanted more. The Tapie group sought compensation for the unfairness of the sale of Adidas. The Bank’s actions led to a settlement in which the Tapie group was awarded the difference between the price the acquirers paid and the value of its shares. The judgment was reversed in the following year when the Commercial Court of Paris ruled that Tapie’s actions would not have led to the company’s liquidation.
It is headquartered in Herzogenaurach.
The newly constructed Adidas headquarters in Herzogenaurach, Germany, opened in 2011. The building featured bright Adidas apparel and white office desks. Its interior is a collaborative space designed by architecture firm ACTINCOMMON. Located just outside of Herzogenaurach, the building is an excellent spot for brainstorming and collaboration. The building’s open space encourages creativity and attracts top talent. It also boasts a large presentation screen.
The town is home to two giant sporting goods companies, Adidas and Puma. They were founded in Herzogenaurach by the Dassler brothers but later split up. The two companies grew apart and were initially headquartered on opposite sides of the Aurach river. In 1948, the two brothers separated and worked separately in different companies. While their rivalry continued, they refused to work together. They were buried on opposite sides of the town’s cemetery upon their death.
In Herzogenaurach, Adidas has built a new headquarters. Its new headquarters was completed in 2018 by Danish architects COBE. Designed to be functional and expressive, Adidas’s new headquarters is a striking new landmark. The modern, flexible architecture reflects the brand’s passion for sports. Employees can use the conference center, meeting rooms, and showroom. The new building also features a canteen for employees.
It has 5,600 employees.
It has grown from 47 employees in 1949 to around 57,000 today, with its headquarters in Herzogenaurach, Germany. The company’s headquarters is maintained at a constant temperature of 18 degrees Celsius and 55 percent atmospheric humidity. The company also has an auditorium to screen movies, a nap room, and a ball pit. Employees wear Adidas gear, including sneakers, clothing, and accessories. Its employees wear everything from hats to baseball caps. The company designs apparel as well as accessories for men and women. Adidas offers male and female deodorants, lotions, and aftershave.
The company’s Herzogenaurach location opened its building last year. The Arena building, which resembles a soccer stadium, took 34 months to build. The three-story building is perched on 67 columns. The central staircase features 136 steps. If employees climbed every step of this building, they would need the energy to run a marathon. The Adidas Arena also features a gymnasium and a bouldering facility.
The company had a difficult time after Adolf Dassler died. His son Horst Dassler took over the company, and, in 1988, the German government mandated that the bank sell Adidas. The bank converted the outstanding debt into equity. The business’s fate would not be the same without him. Its new leadership would lead it into an existential crisis. The sports shoe industry had saturated the market, and competition became fiercer. Reebok and Puma drove Adidas and other brands to Europe. The company eventually posted a loss of millions in 1989.
It has a modern working environment.
Adidas has recently inaugurated a new office building in Herzogenaurach, Germany, which boasts a modern working environment for its employees. The “World of Sports” concept replaces traditional office furniture and seating with flexible working spaces that encourage collaboration. The buildings feature numerous opportunities for interaction, and the Arena building, with 136 steps, boasts a high ceiling and a modern design. It is a new place to celebrate the company’s 70th anniversary.
The company’s new Arena building is an excellent example of modern work culture. While employees are required to work three days a week, they can work from home for up to two weeks each year. In addition to providing a modern working environment, Adidas offers a variety of benefits, including free meals, raffles, and mental health resources. Employees can even have virtual therapy sessions for free. When Adida’s anniversary comes around, employees are encouraged to celebrate the anniversary in style, with football boots that feature Primeknit on the outer side and leather lining.
The company is also experimenting with new manufacturing methods and integrating significant trends in the supply chain. The company is now developing 3D printing technology, digitizing its operations, and near-sourcing. These innovations ma it easier for Adidas to meet the fashion industry’s demands and remain competitive. The company has partnered with three different companies to create a modern working environment. If you want to be part of this innovative working environment, this is an excellent opportunity to apply your skills.
It has a collaboration with Yohji Yamamoto.
Continuing a collaborative venture with Yohji Yamamoto, Adidas has unveiled a new range of footwear. The Y-3 collection is now available in bright new colors and features mesh toes and other details. Bright colors are big this season, and this new line follows David Beckham’s footsteps. The former England captain has a long history of working with Adidas and was the inspiration behind the Y-3 brand.
This collaboration with the Japanese fashion designer marks Adidas’ tenth anniversary. For the past decade, Yohji Yamamoto has been creating sportswear for Adidas. The pair have also collaborated on other projects, including a short film and a series of black-and-white stills. The collaboration includes an oversized jersey, a varsity-style jacket, a hoodie, and a pair of Adidas track pants.
Another Adidas anniversary collaboration is with Real Madrid. The Spanish club has partnered with Y-3 to design their third kit. The Y-3 partnership represents dynamism and speed. The new Real Madrid kit, in 2021-22, features a cutting-edge aesthetic. Black covers most of the equipment, but white is used for the stripes, numbers, and names. The goalkeeper kit is pink.